The startup that I have enjoyed the most this year is...wait for it...
I started using Twitter in March, and it took me FOREVER to figure out how to retweet. I know, lame. I mean, really. Durrr.
So, since it took me THAT long just to learn how to retweet, imagine how long it took me to learn how to share links?
Okay...it took me a little less time, but still. I desperately wanted to be able to share links to stuff that I found and liked, not so much for the benefit of my tens of followers, but for me. It would save a lot of bookmarks.
I started with tinyurl, with which there's nothing wrong by the way, and then I discovered bit.ly.
And I was hooked.
It not only shares my links and lets me go back and find them myself, but it also gives me stats on how many times my links have been clicked by others! I just think that's really cool.